Free social listening tool
See how often creators mention a brand, product or phrase in TikTok and Instagram videos, whether it is growing, and what they said.
5 free searches a day. Counts mentions inside videos, not only in captions.
How it works
How to check what creators are saying
- Step 1
Type a name or phrase
A brand, a product, a slogan or a short phrase, up to six words. Use the wording people would say out loud.
- Step 2
See the count and the trend
How many TikTok and Instagram posts mention it, split by platform, with a month-by-month chart of the last six months.
- Step 3
Read what was said
Three popular videos that mention it, each with the line where the creator says it and a link to the video.
What it is for
What people check with it
- How much a brand comes up
- Check your brand, then a competitor, and compare the totals and the direction of each.
- Whether a trend is real
- A phrase that rose for three months is different from one that spiked once. The chart shows which.
- The words people use
- Try two ways of saying the same thing and see which one creators actually say.
- Who is talking
- The videos show the creators behind the biggest mentions, with their followers.
A count is a start. The research is in the rest.
Glystn’s AI analyzes millions of creator videos on TikTok and Instagram, so you can see what people really say about a brand, who is saying it and where it is heading. With an account you get every matching video, filters by country and date, side-by-side comparisons of brands, and an AI analyst that answers questions with the quotes behind each answer.
Questions
Social listening FAQ
- Is it really free?
- Yes. You get 5 searches a day with no account. A free Glystn account comes with 100 credits for full results, filters and follow-up questions.
- What does it count?
- Posts by creators on TikTok and Instagram where your phrase comes up in the video or in the caption. It does not count comments, and it does not cover other networks.
- How does it match my words?
- It looks for your exact phrase, as whole words, inside the video and in its caption. It does not guess at related words, so “protein coffee” will not match “coffee with protein”. Try the wording people would actually say.
- How is this different from other social listening tools?
- Most tools only see captions, hashtags and comments. Glystn’s AI analyzes the video itself, so it catches the mention when a creator talks about a brand and never types its name.
- How far back does it go?
- Coverage is deepest for about the last year, so read the total as roughly the past year of posts.
- Why does the total say “at least”?
- Counting stops at about 200,000 posts on a platform. For a very common phrase the number shown is then a floor, not the full size.
- Can I track a brand over time?
- Yes, with an account. A Glystn hive gives you live dashboards on a brand or topic, with coverage that keeps expanding as new creators and videos appear.
Keep going