Use case
Competitive Intelligence
See what consumers say — not what brands claim
Every brand has a story it tells about itself. Glystn shows you whether consumers agree — by analyzing real conversations happening across TikTok and Instagram, not press releases or ad copy.
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How it works
A typical workflow
Audit the competitive landscape
Start with what's actually happening. Before making any strategic recommendation, run an evidence-based audit. See what creators are saying about your brand and your competitors — the creator mix, content types, and audience sentiment.
Try this prompt
“Do a competitive audit of Glossier vs. Rare Beauty vs. e.l.f. Cover: creator mix (paid, organic, earned), content types, commerce approach, and audience sentiment. What's working for each and where are the gaps?”
Ask GlystnMap owned narrative vs. cultural reality
Brands tell one story. Consumers tell another. This framework shows you where the brand controls the narrative and where culture has taken over — the gaps are your biggest opportunities.
Try this prompt
“Analyze the past 12 months for Nike. Identify "Dominant Conversation Modes" — the main ways consumers naturally discuss the brand. Tag each mode as Owned Narrative (driven by the brand) or Brand in Culture (driven by consumers organically).”
Ask GlystnFind the whitespace
The most valuable competitive insight isn't what your competitors are doing — it's what nobody is doing yet. Identify conversation territories that exist in your category but no brand has claimed.
Try this prompt
“What conversation territories exist in the protein supplement space that no brand currently owns? Look for unmet needs, underserved discussions, or emerging themes.”
Ask GlystnBuild strategy from evidence
Turn your audit into a recommendation. The strongest competitive strategies are grounded in what consumers actually say — not what a brainstorm room imagined. Anchor every recommendation in evidence.
Try this prompt
“Based on the competitive audit, write a strategy recommendation. Include the audit findings as context, then the strategic shift. Use a FROM → TO → BY → WHY structure.”
Ask GlystnWhat you get
- See what consumers actually say about competitors
- Find positioning gaps no brand has claimed yet
- Map the disconnect between brand narrative and consumer reality
- Build competitive strategies grounded in real evidence
- Monitor competitive conversations over time
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