Use case
Creative Strategy
Briefs grounded in what audiences actually respond to
Most creative briefs start with assumptions, then hunt for supporting data. Glystn flips this: surface the themes and language your audience already uses, then build your creative strategy around reality.
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How it works
A typical workflow
Research audience language first
Before writing a single word of your brief, understand how your audience actually talks about the topic. What messaging resonates? What falls flat? What language do they use? This is your creative foundation.
Try this prompt
“What messaging angles are creators using to talk about "clean eating"? What's resonating with audiences and what's falling flat? Include specific content examples.”
Ask GlystnBuild an evidence-backed brief
Every theme in your brief links back to real posts you can view. No black boxes, no "we think audiences want this." Your creative direction is grounded in what real people actually engage with.
Try this prompt
“Write a creative brief for a protein bar brand targeting gym-goers. Ground every insight in real social conversations. Include: key themes, messaging angles, creator opportunities, and content formats that are resonating.”
Ask GlystnFormat for multiple stakeholders
Different people on your team need the same insights framed differently. Turn a single research session into deliverables for your creative director, account planner, and pitch strategist — without starting over each time.
Try this prompt
“Take the analysis above and reformat it for three audiences: a one-page summary for the Account Planner, a creative direction brief for the Creative Director, and a competitive positioning overview for the Pitch Strategist.”
Ask GlystnRefine until it's right
Glystn remembers your entire conversation. Don't start over when the first draft isn't perfect — refine it. Narrow the focus, change the tone, add examples, cut to the essentials. Shape the output like you would with a research partner.
Try this prompt
“Make this less technical and more client-friendly. Add specific post examples I can reference in the deck. Cut it down to the top 3 most important points.”
Ask GlystnWhat you get
- Build briefs from real audience language, not assumptions
- See which content formats and messaging angles actually work
- Create multiple deliverables from a single research session
- Refine outputs iteratively without losing context
- Reference real social posts in every recommendation
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