Use case
Audience Insights
Understand audiences from their own words
Demographics tell you who people are. Glystn tells you what they care about, how they talk, and what motivates their behavior — straight from their own conversations on TikTok and Instagram.
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How it works
A typical workflow
Go beyond demographics
Traditional audience research gives you age, gender, and location. Glystn gives you psychographics — what people care about, what frustrates them, what language they use, and what emotional needs are unmet. Built from real conversations, not survey responses.
Try this prompt
“How are new parents talking about baby products on TikTok? What are their biggest frustrations, what advice are they looking for, and what emotional needs are unmet?”
Ask GlystnCompare across platforms
The same audience often behaves completely differently on TikTok vs. Instagram. One platform might reveal aspirational content while the other shows raw, honest frustrations. Glystn lets you see both sides.
Try this prompt
“Compare how Gen Z talks about skincare on TikTok vs. Instagram. Are the attitudes different? Is the language different? What does each platform reveal that the other doesn't?”
Ask GlystnSeparate organic from sponsored
Sponsored posts skew positive by definition. To understand real audience sentiment, you need to separate organic conversations from paid content. This is the difference between what people are paid to say and what they actually think.
Try this prompt
“What is the general sentiment around Olaplex right now? Separate organic consumer conversations from sponsored content. Where is sentiment strongest and weakest?”
Ask GlystnFind hyper-specific segments
Combine geography, demographics, psychographics, and behavioral signals in a single query. Find exactly the audience you need — not a broad approximation. Traditional tools can't do this level of specificity.
Try this prompt
“Find creators who are reaching millennial moms in the Midwest who are actively posting about budget-friendly meal prep. Under 50K followers, organic content only.”
Ask GlystnWhat you get
- Build audience profiles from real behavior, not demographic assumptions
- Understand the emotional texture of consumer conversations
- Compare audience attitudes across TikTok and Instagram
- Separate authentic sentiment from sponsored narratives
- Target hyper-specific audience segments with precision
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