Use case
Trend Discovery
Know what's rising before everyone else
Most trend tools tell you what already went viral. Glystn tells you what's building momentum right now — by analyzing the actual words creators are saying across millions of TikTok and Instagram videos.
Get started freeWho this is for
How it works
A typical workflow
Start with a hypothesis
The best trend research doesn't start with "what's trending." It starts with a question you want to answer. Define a category, a cultural shift, or a consumer behavior you want to investigate — and let Glystn validate or challenge it with real evidence.
Try this prompt
“We have a trend we're calling "Solo Rituals" — self-care routines people do alone as a form of identity expression. Is this actually showing up in social conversations? Is it growing or fading?”
Ask GlystnSeparate drivers from amplifiers
Not everyone participating in a trend plays the same role. Drivers originate conversations and shape their direction. Amplifiers pick them up and spread them. Knowing the difference changes who you partner with and when you act.
Try this prompt
“For the "clean girl aesthetic" conversation, separate creators into two groups: Drivers who are originating this conversation and Amplifiers who are spreading it. Who are the drivers?”
Ask GlystnTrack how conversations evolve over time
A snapshot tells you what's happening. A timeline tells you what's about to happen. Break any topic into time segments to see which themes are rising, which are fading, and when a shift occurred.
Try this prompt
“Split the "gut health" conversation into four 2-week segments over the past 8 weeks. Identify cross-segment trends and label each theme as: First Seen, Rising, Steady, or Fading.”
Ask GlystnConnect micro-trends to macro shifts
Individual trends don't exist in isolation. Map how specific micro-trends connect to broader cultural movements to build a strategic narrative — not just a list of what's popular.
Try this prompt
“Give me 6-8 micro-trends that support the macro trend of "Cognitive Performance" in wellness. For each, provide specific examples of how consumers discuss it on social.”
Ask GlystnWhat you get
- Validate trend hypotheses with real social evidence
- Spot trends while they're still building — not after they peak
- Understand who's driving a trend vs. who's just amplifying it
- Track trend lifecycles: rising, steady, fading, first seen
- Connect surface-level trends to deeper cultural shifts
Ready to try trend discovery?
Sign up for free and start exploring social intelligence.
Get started free