Use case

Creator Discovery & Vetting

Find creators by what they actually say

Traditional creator search filters by follower count and category tags. Glystn searches what creators actually talk about in their videos — so you find the right voices, not just the biggest ones.

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Who this is for

Influencer StrategistTalent ManagerBrand Partnership LeadCampaign Manager

How it works

A typical workflow

1

Search by content, not just bio

Most creator databases search bios and hashtags. Glystn searches the actual words creators say in their videos. That means you can find a "chef who talks about fermentation" even if their bio just says "food lover."

Try this prompt

Find micro-influencers who are actively talking about budget-friendly meal prep. Under 50K followers, organic content only.

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2

Map creator archetypes

Instead of a flat list of names, understand the landscape. What types of creators are talking about your topic? What role does each play? This gives you a strategic framework for building a creator portfolio — not just a roster.

Try this prompt

What types of creators are authentically talking about sustainable beauty? Map the different creator archetypes and give examples of each.

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3

Vet with real content

Pull a creator's actual posts to see what they really talk about, how they engage their audience, and whether their content aligns with your brand. No more guessing from a profile page.

Try this prompt

Show me the last 20 posts from @username sorted by engagement. Are there any brand safety concerns? What topics do they consistently cover?

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4

Build a data-backed tier strategy

Don't just pick creators — build a strategic mix. Use real engagement data to recommend the right balance of macro, mid-tier, and micro creators. The data consistently shows that smaller creators drive higher engagement rates at lower cost.

Try this prompt

Compare engagement performance of celebrity creators vs. mid-tier and micro creators in skincare. What does the data suggest about the ideal budget allocation?

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What you get

  • Find creators by what they talk about, not just their follower count
  • Discover authentic voices that traditional databases miss
  • Vet creators with real content analysis, not just profile data
  • Build strategic tier mixes backed by real engagement data
  • Identify creators who already organically mention your brand

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