Instagram engagement rate calculator
Type any public Instagram username. Get its engagement rate over its latest posts, with the likes, comments and Reel views behind it.
5 free checks a day. Public accounts only. No sign-up or login.
How it works
How to calculate an Instagram engagement rate
- Step 1
Type a username
Any public Instagram account: yours, a competitor’s or a creator you are thinking of working with. A profile link works too.
- Step 2
Get the rate
The engagement rate over the account’s latest posts, with followers, average likes and comments, and typical Reel views.
- Step 3
Check the posts behind it
Every post that went into the number is listed with its own likes, comments and rate, so one outlier is easy to spot.
What it is for
What people use it for
- Vet a creator before a deal
- Followers say how big an account is. The rate says whether the audience still responds.
- Benchmark your own account
- Check yourself, then a few accounts of your size in your niche, and see where you sit.
- Compare creators on a shortlist
- Put the same number next to every name before you decide who to contact.
- Report on a partnership
- Check an account before and after a campaign to see whether its audience moved.
A rate is one number. Glystn shows what is behind it.
Glystn’s AI analyzes millions of creator videos on TikTok and Instagram, so you can see what a creator really talks about, which brands they have worked with and whether they fit your brief, with the posts behind each point.
Questions
Instagram engagement rate calculator FAQ
- Is it really free?
- Yes. You get 5 checks a day with no account. A free Glystn account comes with 100 credits for full results, filters and follow-up questions.
- How is the engagement rate calculated?
- Average interactions per post divided by followers, as a percentage. Interactions are likes and comments, plus shares on TikTok. It is worked out over the account’s latest posts, with pinned posts left out.
- Which Instagram posts does it use?
- The most recent posts on the profile grid, 12 for most accounts: Reels, photos and carousels. Stories are not included, and pinned posts are left out so an old hit does not lift the number.
- What is a good engagement rate?
- It depends on the platform and the size of the account: small accounts usually show higher rates than large ones. The useful comparison is between accounts of a similar size in the same niche, so check a few and compare.
- Why is there no rate for some accounts?
- Private accounts cannot be read. Some Instagram accounts hide their like counts, and an account with fewer than three recent posts has too little to average.
- Are the numbers live?
- Yes. Each check reads the public profile at that moment. The same account checked again within a day shows the saved answer.
- Does it detect fake followers?
- No. A very low rate on a large account can be a sign of inactive followers, but the rate alone does not prove it. With an account, Glystn shows what a creator’s content is about and how each post performed against their usual.
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